Overview
Learn more about I.D.E.A.
I.D.E.A. brings directly to clients best practices based on the first-hand experience of more than two-dozen industry leaders across a wide-range of disciplines. - David Baker, VP, Agency.com
Email relationships are all about credibility. The components evaluated as part of the I.D.E.A. process underscore the importance of managing all the myriad elements that go into a credible, results-driven email campaign. - Elaine O'Gorman, VP Strategy, Silverpop
I.D.E.A. empowers clients with the knowledge, policies and processes they need to effectuate a long-term solution. - Tim Marusich, President, BlueHornet
We refer to it as the 'big IDEA' expressly because it represents the innovative thinking and guidance of the best minds in the business. - Jane Kaiser, President, Eclipse DM
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Pivotal Veracity is proud to offer I.D.E.A.. Independent Deliverability Email Audit or I.D.E.A. is a service jointly developed and exclusively offered by the single largest group of premier providers in the permission-based email space. Below is a brief overview with more details available at the I.D.E.A. website at www.emaildeliveryaudit.com
What is I.D.E.A.?
I.D.E.A. is a comprehensive audit of your infrastructure, reputation, permission polices, messaging practices, inbox penetration, advertiser/partner policies and more. The audit takes one to two weeks to complete.
What type of output do I receive from I.D.E.A.?
After your I.D.E.A. audit is complete you will be provided with two comprehensive reports as well as access to an online reporting system. The I.D.E.A. reports provide a scored analysis of your current email practices, systems and methodologies, as well as detailed best practice, legal, technical, and strategic guidance on managing the key factors that drive your reputation and the long-term credibility and deliverability of your email communications.
Additionally, you will be awarded an I.D.E.A. seal based on your overall score that is included on all reports and may be published by you to exhibit your adherence to best practices and legal and industry requirements. Examples of reports and details on the seals awarded are available on the I.D.E.A. website.
LEARN MORE
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Are you CAN-SPAM and RFC compliant?
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Are you adhering to best practice bounce and data management policies?
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Are your partners and advertisers jeopardizing your reputation?
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Are your mailing systems secure and properly setup for SPF, SenderID and Domain Keys?
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Are you complying with ISP's volume limitations and whitelisting policies?
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Are your IPs or URLs on any blacklists?
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Are your emails reaching the inbox or being blocked or filtered as spam?
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and much more...Visit I.D.E.A. for more details!
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