| 1. |
What percent of my campaigns is being discarded, redirected to the bulk box, and delivered to the inbox?
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| 2. |
Which specific ISP is discarding or redirecting my email? What do I do about it?
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| 3. |
Does my delivery performance improve or decline based on which day or time of day I mail? Are there better days and/or times for certain ISPs?
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| 4. |
Is somebody mailing my email list without my permission?
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| 5. |
What is my delivery performance by campaign type. Do Newsletters do better than Service Announcements or Promotions?
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| 6. |
Is my mail being redirected at a greater rate by registrants versus first time customers versus my most loyal customers? If so, do I need to reconsider my communications mix with my newer constituencies?
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| 7. |
I rented an opt-in email list. Does the rate of non-delivery justify a credit?
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Sample Reports  |
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| 1. |
How long does it really take for my internal IT or outsourced email delivery vendor to launch my email campaign after I say "go"?
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| 2. |
I routinely need to send time-sensitive materials that must arrive before 9am. Are they arriving on time?
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| 3. |
How long does it take for my email to reach my customers inbox after it reaches the ISP?
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| 4. |
What are delivery time differences by ISP? If one ISP begins taking longer than usual, can I assume my mail is being quarantined for a period of time?
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| 5. |
What is the delivery cycle? What % of my mail reaches the inbox on day 1, 2, 3, etc.
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| 6. |
How do I more effectively allocate my customer service reps, inventory, etc. to be ready for demand?
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| 7. |
What variables are driving my delivery time? Email Size, Content, Time of the Day, etc.?
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| Sample Reports |
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| 1. |
What is the cost of non-delivery to my organization?
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| 2. |
What are my accurate campaign results? Including CTR, Conversion Rate, and $/M based on received and inbox?
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| 3. |
Are my service emails really effective alternatives to other modes of communication?
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| 4. |
Is my email delivery vendor or internal group improving or declining in performance over time? What impact is that having on my bottom line?
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| 5. |
Is delivery to the bulk box versus the inbox impacting the return on my campaigns?
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| 6. |
I ran a split-stream test; how do I accurately compute the results?
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| 7. |
What types of campaigns (e.g. newsletter, promos, service announcements, etc.) are outperforming others when I take into consideration delivery?
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| Sample Reports |
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| 1. |
What is the best day of the week, time of day, email format, email weight, etc. for optimizing the percent delivered versus percent delivered in the inbox?
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| 2. |
Do Service Emails do better when sent in real-time or when they are batched and sent all at once?
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| 3. |
What are my best/ worst ISP, Campaign, Creative, etc. in the last month, quarter, across my organization?
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| 4. |
I am running a test to help me choose between 2 different email delivery vendors. How do they compare?
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| 5. |
How do my newsletter campaigns compare to my promotional campaigns in delivery, time, and financials?
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| 6. |
What are the differences in delivery, time, and financials between those customers I mail 1x/month versus those I mail every week? Are there indications my contact frequency is not optimized?
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What intelligence does it provide?