eContent Scorer


Overview

What techniques does it cover?

How does it work?

What are the benefits?

Why Pivotal Veracity?



Are you qualified to use eContent Scorer?



What are the benefits?
Protects your brand & reputation by minimizing your risk of being listed on RBLs, touted on message boards as a spammer, being lumped in with disreputable and distasteful mailers in your customers junk/bulk box, etc.
Provides the means by which to collaborate, embrace, and, if necessary, enforce permission-based practices on an enterprise-wide basis.
Secures the continued viability of email as a low-cost, highly-measurable, and rapid form of communication for your organization.
Enhances your long-term customer relationships by ensuring that your important marketing and service communications continue to reach your customers on time and in the manner which they prefer.
Increases your profitability. If you can not get your message delivered, you can not generate results. If you can improve the amount you are currently delivering, you will generate better results.
Calculate another Tangible Benefit

Type of Email
Communication >>
 Acquisition
 Customer Service
 Customer Marketing
 Total
Quantity of emails sent per year.
 << Enter Qty, Conversion Rate, & $Value for each relevant Type of email communication.
Press Submit.
Conversion rate expressed as a percentage of emails sent.
(#converting / # sent)
 % % %
What is each conversion worth in dollars? e.g?for..
 $ $ $
- acquisition use the cost to acquire via other methods minus the cost to acquire with email;
- service use the cost to provide the service via phone/fax/mail minus the cost with email;
- marketing use the average revenue or profit per order
Income Optimization Opportunity (or your opportunity cost) if:
15% is not being delivered.
        
30% is not being delivered.