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Optimizing your content to ensure it is not erroneously blocked by hundreds of different spam filters is not easy. In order to be effective, anti-spam tools must be complex. This means the rules that dictate whether you will or will not be blocked are not always intuitive or obvious.
eContent Scorer is an automated tool that allows you to check your mailing systems, design, and content against all major spam filters and black lists used by enterprises, ISPs and end users prior to mailing your campaign. Comprehensive diagnostics identify problems with your sending infrastructure, mailing methodology or email content
that may result in your legitimate email being blocked as spam and advise on the specific actions needed to resolve them.
eContent Scorer is an essential tool in a legitimate, permission-based
mailer's war chest. Combined with fundamentally sound privacy practices and policies, eContent Scorer is the most effective method available for identifying and optimizing the factors that dictate whether your email message will be delivered to the inbox or discarded as spam.
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Spam Quiz
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Which of the phrases below are used in popular content filters to identify spam.
 says the recipient registered at your site
contains the word "Free"
contains information on how to
unsubscribe
contains "information you requested"
contains a 1-800 number
contains the word "investment"
contains mail-in order information
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Rank the font colors from least to most "spammy":
| ___Yellow |
___Red |
| ___Green |
___Gray |
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An HTML email with images also has text content; which email is more likely to be flagged as spam – the one with
600-800 words of text
800-1000 words of text
1000-1200 words of text
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For what reasons could your company be listed on a
real-time
black list:
Someone who uses the same ISP as you
is listed on the black list
Your email service provider is listed on
the black list
Your mail server has no open relays
Your
ISP did not respond to a black list
admin.'s request to discontinue service
for another company
An undisclosed number of people have
complained you are spamming them
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Can your email be blocked because:
You send high volumes
You do not have Reverse DNS enabled
You use multiple internal mail relays
You attempt immediate redelivery on
bounced emails
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Overview
