About Us

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Unica’s Pivotal Veracity solutions are relied on by the world’s leading brands to optimize email delivery rates, ensure message integrity and readability, and to protect their online reputations in a rapidly evolving and complex email marketing landscape.

  • Customer-level deliverability and folder placement tracking
  • Email client/platform identification
  • Rendering snapshots across more than 3 dozen email platforms (including all major smart phones)
  • Blacklist and reputation monitoring and remediation
  • Customer engagement analytics

Unica’s Pivotal Veracity solutions are available within Unica’s enterprise and Interactive Marketing On Demand offerings as well as on a standalone basis.

Deirdre Baird and Michelle Eichner, two of the email marketing industry’s most well-known and respected thought leaders, founded Pivotal Veracity in 2003, and continue as email marketing executives as part of the Unica organization.

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

 

Our Clients  

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coach_logo.png progressive_logo.png exactt_logo.png loyalty_logo.png

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What our clients say

 

"Thank you so much and thank you for all your help today. I cannot say enough about everything your company does to take care of their customers."

- Insurance.com

"Thank you! You have never, ever let us down when we’ve asked a question, sought advice, etc. – very much appreciated, honestly!"

- Direct Media

"I've said it before and I'll say it again: I just LOVE working with you folks."

- Loyalty Labs

"You guys ROCK!"

- Merkle

"We are a team - a STRONG team with Pivotal Veracity"

- August Homes

"Thank you! You went far beyond what was expected & we appreciate that very much."

- Paramount Communications

"You are AWESOME! THANK YOU!"

- Wet Seal

"We wish all our partners supported us like your company does."

- Pro Flowers

"I just want to send a note to say how great you are to work with. You have been a tremendous asset for me (and Exact Target). Keep up the great work!"

- Exact Target

 "Thank you so much for thinking of us. I must say I am constantly impressed with your company! Thank you for the great work!"

- Silverpop

"I can't say enough positive things about PV and how insightful, intelligent, and helpful you are! I will continue to sing your praises to everyone I talk to!"

- Eclipse