Email Marketing Resources

Starting late last night delivery to Hotmail/Windows Live Mail domains began to drop off. As of this morning it appears that barely one quarter of all mail bound for these domains is arriving at the inbox. According to our benchmark we are seeing almost 70% of all mail go missing. At the moment the exact reason for the delivery delays is undetermined.

Waltham, MA, January 13, 2010—Unica, the leader in cross-channel integrated marketing, announced today that it acquired Pivotal Veracity, the industry's leading email delivery and design optimization company. Read the full press release here.

We recently had the pleasure of interviewing Mark Brownlow, writer, editor and owner of Email Marketing Reports, to pick his brain and tap into his unique perspective on the industry. In part 1 of our interview, we asked Mark to recollect how email marketing has changed over the years, and to share his most memorable moments from the past decade. In part 2, we got his thoughts on the industry’s biggest successes and failures.

On December 30th we reported on Delivery Delays announced on the AOL Postmaster Blog due to the installation of new MTAs. The delays continue according to today's blog post.

We recently had the pleasure of interviewing Mark Brownlow, writer, editor and owner of Email Marketing Reports, to pick his brain and tap into his unique perspective on the industry. In part 1 of our interview, we asked Mark to recollect how email marketing has changed over the years, and to share his most memorable moments from the past decade.  In today’s post, we get Mark’s thoughts on the industry’s biggest success and failures.

We recently had the pleasure of interviewing Mark Brownlow, writer, editor and owner of "Email Marketing Reports," to pick his brain and tap into his unique perspective on the industry. Having written more than 3,000 articles and posts on email marketing topics since launching his highly popular site in 2001, Mark has seen a lot over the years, and—needless to say—has been a prolific contributor to the marketplace of ideas.

If you were to take a look at my desk you'd think to yourself, this man couldn't find a sledgehammer among the piles of paperwork and cups of coffee strewn about my L-shaped glass workstation. However, I know exactly where the hammer is, the pliers and my HTML Tidy. That's right, I said Tidy. How "tidy" is your HTML?

Instances of Blocked Email Rose as Marketers Pumped Out Last Minute “Ship before Christmas” Offers

PHOENIX, Ariz., January 6, 2010 – The week before Christmas was the worst for email marketing deliverability during this past December’s critical holiday shopping season, according to new data released by Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions. As marketers crammed inboxes with last minute pitches promising the arrival of their products before Christmas, ISP spam filters blocked a daily average of 11.26% of messages during the week of December 13th.

Need any help defining  Big Hairy Audacious Goals for your email marketing program in 2010? Here are three worth considering:

1. Let bygones be bygones; stop mailing to inactive segments of your list. As much as it may hurt to admit it, some relationships just aren't meant to last. If your subscriber has given you the cold shoulder the past few months (or  years) by not opening or clicking-through your messages, your email relationship is over. ISPs are demonstrating less and less patience for mailers who relentlessly contact uninterested users and continuing to do so will have long-term, painful consequences for your email program (see, for example, what AOL recently had to say about this.) In 2010, forget about the past, and commit to building an energized subscriber-base now and in the future.