Press Releases

Instances of Blocked Email Rose as Marketers Pumped Out Last Minute “Ship before Christmas” Offers

PHOENIX, Ariz., January 6, 2010 – The week before Christmas was the worst for email marketing deliverability during this past December’s critical holiday shopping season, according to new data released by Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions. As marketers crammed inboxes with last minute pitches promising the arrival of their products before Christmas, ISP spam filters blocked a daily average of 11.26% of messages during the week of December 13th.

Almost one-quarter of e-mail messages sent on Cyber Monday didn't reach the inbox, according to new data from deliverability services firm Pivotal Veracity. The waves of messages being sent out on one of the busiest e-commerce days of the year resulted in only 76.2 percent of campaigns being successfully delivered. Depending on whose data one looks at, marketers these days generally report deliverability percentages in the 80s and sometimes as high as the mid-90s. Click here to read what PV's Len Shneyder has to say about Holiday Deliverability...

One in Four Emails Sent on Crucial Online Holiday Shopping Day Never Made it to the Inbox, Shows Data from Pivotal Veracity

PHOENIX, Ariz., December 2, 2009—Nearly one in four email marketing messages were not delivered to recipients’ inboxes on Cyber Monday, according to new deliverability data released today by Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions. Celebrated as the busiest day of the year for e-commerce transactions, this past Monday saw inbox delivery rates plummet to a 7-day low of just 76.2%.

Partnership Provides Marketers ‘Never-Before Seen’ Insight on Email Delivery, Interaction

Financial Services, Technology and Telecommunications Firms Most Successful at Engaging Customers in Q1 – Q3 2009

PHOENIX, Ariz., November 10, 2009—Pivotal Veracity, the industry leader in cross platform email deliverability and optimization solutions, today released its first Email Engagement Index (EEI) industry benchmarks report for Q1 – Q3 2009. The report reveals that financial services, technology and telecommunications firms were the most successful at engaging customers with their email programs during the first three quarters of 2009 (averaging EEI scores of 77 and 65, respectively), with retail, travel and hospitality marketers faring the worst (42 and 34, respectively).