 PV has learned from Yahoo! personnel that Yahoo!'s feedback loop has been relaunched today, Tuesday January 20th. This is terrific news for legitimate mailers all over the world. For those of you not familiar with the qualifications of Yahoo!'s feedback loop program here's a quick primer:
- To qualify mailers must have setup and publish DK or DKIM records. More information on this email authentication technology can be found here.
- If you are uncertain if your domains are properly configured with DK or DKIM you can use PV's diagnostic page (DELIVERY > Click on a Campaign > DIAGNOSTIC tab) to see if your domain uses or passes DK/DKIM authentication.
- The application for Yahoo!'s feedback loop can be filled out online here.
- Mailers who have setup feedback loops with Yahoo! prior to this new feedback loop can use the setup form to make changes to their existing feedback loops or add new ones.
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