02 Mar 2010 |
|
|
When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking beyond the puffery to see how marketers need to accommodate the product. Click here to learn what Pivotal Veracity's Michelle Eichner has to say about the iPad's marketer-friendly email capabilities... |

