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Direct Media and Pivotal Veracity Announce Strategic Partnership Email Delivery Audit and Management Tools to Help Clients Optimize Deliverability GREENWICH, CT - June 30, 2004 Direct Media, Inc. (DMI) and Pivotal Veracity today announced a strategic partnership to offer DMI's clients Pivotal Veracity's eContent Scorer and eDelivery Tracker tools that allow them to monitor, manage and improve the delivery of their email communication to customers and prospects. Pivotal Veracity's eContent Scorer will check a client's sending history, infrastructure, messaging methodology and content all major spam filters and black lists used by enterprises, ISPs and end-users prior to a campaign mailing. Comprehensive diagnostics identify what might trigger legitimate email to be considered spam and advise on the specific means by which to avoid it. Pivotal Veracity's eDelivery Tracker provides a complete accounting of the entire delivery process, finds problems and offers solutions for better delivery results. Using EDT, customers can determine what percent of mail is being delivered verses discarded; what percent of mail is actually reaching the user's inbox versus being redirected to bulk or junk boxes; when and where are the problems occurring and how they can be fixed; and the financial considerations of non-delivery. "Pivotal Veracity allows us to cost-effectively offer proven delivery optimization tools to our clients and users of our managed email lists," said Ed Bocknik, EVP of DMI's eCommerce Services Group. "Most importantly, these tools will really help our clients communicate with their own customers by auditing an entire email delivery campaign and helping them approach the email delivery process intelligently and efficiently." "As the leading brokerage and management company, Direct Media is always thinking of how to help their clients grow their business," said Deirdre Baird, president and CEO of Pivotal Veracity. "If a client's email is not reaching the intended audience, all the best creative, database management and one-to-one targeting in the world will not generate results. Pivotal Veracity's tools will help them monitor and track deliverability rates to improve results and increase profitability." About Pivotal Veracity Founded in 2003, Pivotal Veracity is an independent email delivery auditing and management company that enables permission-based email marketers to improve their email delivery. The Company's technology helps direct marketers and their chosen deployment vendors analyze their email campaigns and decisively improve inbox placement. Pivotal Veracity's customers are Fortune 1000 marketers. The Company also partners with leading direct marketing providers including, Eclipse Direct Marketing, Blue Hornet and Exact Target. A supporter of CAN-SPAM, Pivotal Veracity believes in responsible direct marketing and double-opt-in list generation. For more information on Pivotal Veracity, please visit www.pivotalveracity.com. About Direct Media Direct Media, Inc. is a diversified direct marketing services company. Since 1969, Direct Media has provided the appropriate media mix to support all of the direct marketing needs of its clients. Today, those services include list, insert media, and online customer acquisition, lead generation and brokerage, as well as list, insert and email list management. DMI is also renowned in the direct response industry as an expert provider of database services in the United States and worldwide. Founded by Dave Florence and led by the industry's most experienced and highly regarded staff of direct marketing professionals, Direct Media has expertise in both the business-to-business and consumer arena. Areas of specialty include catalogs, continuity, magazines, books, credit cards, services, international, and fundraising. For more information about Direct Media, visit http://www.directmedia.com. Contact
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